Define, develop and execute content marketing plan and objectives, ensuring that activities align with the overall content strategy. Plan integrated content across all content channels (social media, ads, email, blog etc). Ensure content plans support the desired goals and objectives of Product, Growth, Marketing etc. Use data to demonstrate the success of content efforts and adjust plans and strategies accordingly. Set clear goals and priorities for content creation, proactively communicating objectives, results, and challenges. Evaluate research on user requirements, market trends and competition. Analyze content marketing metrics and makes changes as needed. Ensure the integrity of brand narrative (voice, style, tone).