Scaler Academy jobs - Copywriter

Functional Responsibilities:

• Regularly produce various content types, including email, social media posts, blog posts and case studies

• Researching industry-related topics (combining online sources, interviews and studies)

• Use SEO best practices to generate traffic to our site

• Write clear marketing copy to promote our products/services

• Proofread content for errors and inconsistencies ensuring quality, clarity, and relevance.

• Edit and polish existing content to improve readability

• Co-ordinating or Creating target-oriented content for marketing collaterals (newspaper articles, press releases, presentations, etc.),website, blogs, social media, e- mailers, articles, online ads, etc.

• Identify customers’ needs and recommending new content to address gaps in the company's current content

• Collaborate with other departments to create innovative content ideas

• Answering queries and comments on various platforms

• Bachelor’s degree in any field

• Proven ability with English spelling, grammar, punctuation, syntax and composition rules and a clear business/technical writing style

• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

• Excellent writing skills and the ability to communicate and collaborate effectively

• The ability to work in a fast-paced environment, handle multiple projects concurrently & meet tight deadlines

• Proficiency in all Microsoft Office applications

• A portfolio of published articles