Leo Burnett jobs - Copywriter

Company Description

Leo Burnett India is a multi-disciplinary solutions company. We are a full-service offering, with specialists in brand consultancy, communication, direct, digital, mobile, social, ecommerce, retail and shopper marketing.

Our focus on integration and specialisation makes us unique in the market and puts us in demand as clients are seeing the benefit of size, speed and multiple services without having to deal with multiple P&L's.

Over time, Leo Burnett Company Inc, as it was called, grew to become the 10th largest advertising agency in the world, the eighth largest in the United States. Today, it is part of the major Publicis Groupe network, and has over 96 offices in 84 countries around the world.

THE PHILOSOPHY

Leo Burnett believed, “The work of an ad agency is to warmly and immediately humanize deals with human needs”. He stressed on the importance of understanding the people behind the consumers in order to create great, relevant advertising, leading to the company’s ‘Humankind Approach’.

According to it, understanding the people is the key to creating acts, not ads, that can impact their behaviour. Hence, the philosophy, “Creativity has the power to transform human behaviour.”

THE REACH

Leo Burnett India has offices at Mumbai, New Delhi, Bangalore and Chennai, with close to 500 passionate brand-builders. Its divisions include: Full-service agencies: Leo Burnett, Orchard and Black Pencil; BTL & Activation: Arc; Digital Solutions: Indigo Consulting.

These agencies offer Advertising, Direct Marketing, CRM, Interactive Marketing, Promotional Marketing, Retail, Shopper Marketing and POP-related services.