OPTIMA PLACEMENT jobs - Copywriter

Key Responsibilities:

• Discussing the client's core message and target audience. Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.
• Understanding the message the client is seeking to express and translating this into written content

Brainstorming visual and copy ideas with other members of the creative team

• Writing and presenting a few options to clients/agency; original content for a range of corporate marketing and communications materials., keeping in mind that the copy should be used to engage the reader
• Persuasion: Write persuasively and in some cases defend their creative choices.
• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, discussion with the client
• Adhering to the tone-of-voice requested by the client
• Working with the art director (based in Dubai) to devise creative strategies

Skill Set:

·         Excellent Language Proficiency and be highly creative and imaginative

·         Team player with good written and interpersonal skills

• The ability to work to strict deadlines and under pressure, without compromising on work quality

·         Have an eye for detail

·         Have an interest in new advertising trends and techniques.

·         Be skilled in writing clear, concise and grammatically correct copy

·         Understand the different language styles that appeal to various target markets

• Significant experience in writing strong, succinct copy that is grammatically correct

·         Stay updated on style guidelines & brand voice for consistency in messaging

Additional Skills:

·         Social media or content marketing experience a plus

·         Proofreading experience and familiarity with standard style guides a plus

·         Experience working with content management systems, WordPress, etc.