Analytical design, insights, execution & analysis of Lifecycle marketing campaigns with focus on Direct mail / Email and other Digital channels.
∙Experience in Analyzing and Executing Marketing Campaigns in Credit Card Domain, Retail Banking Domain, FMCG Retail, Ecommerce
∙Analyze marketing metrics to identify relationships between marketing actions & financial outcomes
∙Present technical information in non-technical format and translate analytical findings into strategic & tactical opportunities
∙Strive for excellence in execution and drive continuous improvement
∙Cross functional interaction with IT & in-line Business teams – Marketing, Agencies & Vendors
∙Develop project timelines, task allocation, project tracking, monitoring and reporting
∙Gather customer feedback to improve Customer Satisfaction
∙Full cycle stakeholder management.
Experience in re-engineering and execution of campaigns, providing insights for existing campaigns and develop new campaigns using, SAS-Customer Intelligence Studio, IBM UNICA.
∙Have used Salesforce Marketing cloud to execute ,and schedule Email Marketing campaigns
∙Created customer journeys in Salesforce Marketing cloud
∙Provide SAS support for adhoc Requests
∙Generating Reports on MS-Excel & MS-PowerPoint