Rebel Foods ( Parent Company of Faasos),our seven year old startup, commonly known for its larger brands – Faasos & Behrouz Biryani, is at the cusp of revolutionizing the business of building and running virtual restaurant brands, globally. In last two years, we have opened 200 + internet restaurants in India across 11 brands in 15 cities – thus creating a completely disruptive model of building restaurants on the cloud. At 50 MN USD in revenue and 110% YoY growth, we are world’s largest and fastest growing Internet Restaurant / Cloud Kitchen company, by a very wide margin.
The secret behind this growth is our model of one kitchen = multiple brands. In two years, we have built India’s only national Biryani brand – Behrouz, on top of Faasos, our first brand. Subsequently we have launched national brands across Pizza, World Cuisine, Desserts, Beverages and Chinese – and these brands are now scaling super-fast. This is gives us ability to play across all customer food missions / occasions through same infrastructure base.
Because of our asset lite model and no incremental investments for subsequent brands, our economics engine is producing tremendous results from payback, to capital efficiency to kitchen profitability. Also we have taken out the biggest risk from opening restaurants – location dependence. 100% on delivery, we have no location risk. While 65% of restaurants shut down in year 1, globally, we have never had to shut down any of our locations. This way, we have completely changed the way restaurant businesses are built and are spearheading the revolution globally for building RESTAURANTS ON INTERNET.
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