Interview Type : Face to Face Interview, Telephonic Interview
Smytten is an online platform for premium products and services that aims to enhance the way aspirational Indians discover, interact with, and purchase premium products and services, making the experience more immersive. It’s stated to be India’s first discovery and trial platform that cuts across multiple premium lifestyle categories like Beauty & Grooming products, Health & Hygiene, Wellness and other facilities. Smytten was founded in August 2015 by Siddhartha Nangia and Swagata Sarangi, both graduates of Indian Business School. Swagata in his last stint headed Business Marketing at Google, and Siddhartha, a FMCG veteran, was a Supply Chain Director at Unilever UK before starting up Smytten.