Simpl is uniquely placed to solve the trust gap that currently exists in India with respect to online payments. Payments fail often, refunds take time and no one wants to follow up with merchants or banks. The result is that 70% of all transactions in India is still settled with cash, so that the payment can be done after delivery even though most users now have bank accounts and debit cards.
Simpl solves this problem by allowing a user to pay for multiple orders later. This means that even once a transaction is done, money hasnt left the users bank account giving users far more control and an experience thats unlike any other payment mode.