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Greetings from MM Enterprises, New Delhi
Designation: – Data Analyst
Industry: IT/Software Development
Job Location: Gurgaon
Qualification: B.Tech/B.E, BSc. – Any Specialization
Job Purpose
This position is part of a team of digital optimization experts who are responsible for providing data-driven insights and recommendations, helping our clients to identify high-value optimization opportunities to improve business performance.
Key Responsibilities:
- Work closely with Customer Success team to understand customers’ business objectives and personalization use cases
- Set up dashboards & reports and analyses across multiple channels (website, paid search, email, mobile app) for each customer
- Monitor customers’ KPIs on a daily basis and share any useful insights within the Customer Success team
- Utilize first party and third party data to evaluate the performance of personalized content & products and their attributed impact on customer engagement and sales
- Analyze various types of raw data (e.g. web analytics, clickstream, transactional) to unearth problems in the company's decision-making algorithms, mitigate risks for our customers & create actionable next steps for the product & delivery team
- Provide in-depth analysis of customer’s business performance impact pre vs. with personalization
- Create monthly optimization reports for each customer, including performance analysis and recommendations backed up by data for the customer’s personalization project
- Present Optimization reports to customers in monthly optimization meetings
Skills Required:
- Demonstrable experience with Google Analytics and Google Tag Manager (web and app)
- Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (e.g. Adobe Target, Evergage, Dynamic Yield, Monetate, Optimizely, Qubit etc)
- Proficient programming in SQL and developing reports (e.g. Tableau, PowerBI)
- Knowledge and experience with Python, JavaScript, and Machine Learning principles is highly Desirable
- Excellent analytical skills and proven ability to work with Excel.
- Experience with persona-based marketing, UX methodologies, and a good visual eye to detect what works well (and what doesn’t) in a brand’s customer journey
- Experience working with Consumer Products or Retail brands
- Good analytical and visual thinking skills, with the ability to identify business pain points and opportunities, analyze quantitative & qualitative data, and develop actionable insights
- A track record of working with a SaaS product team, either in a startup or scale-up business
- Proven success in working with US, European or global brands will be highly valued