Use state-of-the-art software to plan and execute research projects to meet the specific client objectives
For a given project, our proprietary software will pull out relevant conversations that are happening on the social media (blogs, news items, facebook posts, tweets, youtube videos etc.). The incumbent will need to pull out all the relevant information and record them into the software.
Successfully manage multiple research projects simultaneously
Required Experience, Skills and Qualifications
Undergraduate degree
HSC/SSC from one of the premium English medium schools
A good command on English language
Working knowledge of Internet and social networking websites
Working knowledge of MS Excel
Benefits
Training - Hands-on training on the software
Mentoring from senior management on career progression
MavenMagnet, a multinational market research company, uses big data to uncover consumer and market insights across a broad cross-section of demographic and psychographic segments. The key advantage of their research methodology is that it does not involve moderation of discussions or questions. Instead it uses the conversations that the consumers are having on various online platforms with their friends and family to gather insights. MavenMagnet's proprietary technology platform aggregates and contextually analyzes data from a wide range of dynamic sources including the social networks such as Facebook and Twitter, and more broadly to include communities, forums, blogs, chat rooms, press, etc. With offices in Mumbai, New York,UK, Australia and Thailand, MavenMagnet conducts research at both the corporate and brand level for Fortune 500 companies as well as higher education and non-profit organizations. The actionable insights are used in a wide variety of applications including brand equity, brand reputation, competitive analysis, consumer journey, communications planning and tracking campaign effectiveness.
