At Jumbotail, we believe that the bedrock of a great enduring company is its core values, and how well its employees internalize them in their everyday life. After deep introspection, we have defined our core values that are meaningful to us, and that will help us endure our long journey towards realising our vision. Our values are not ornamental things that we boast about during good times, but rather are our guiding lights that help us make everyday decisions, especially during challenging times. We go great lengths to hire the best talent who are deeply aligned with our values. If we need to make a choice, we almost always give the benefit of doubt to someone who we believe is a better fit in terms of alignment with our values. Here are the 15 core values we live and die by.