The initial focus was spread across the Healthcare stakeholders. In April, 2010 the name Health Impetus was coined and the business strategy was reworked to focus more on niche areas within Healthcare.
The focus areas were reduced to:
a) Disease Management: A B2B model, working extensively in Pharma companies.
b) Direct to Consumer: Swastham, a B2C + B2B model launched in Aug 2010.
c) Healthcare Technology: Serving Pharma companies, Hospitals and Doctors in niche areas of Patient Treatment management.
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