Designation : Demand Generation Manager
Department: Sell.do
Experience : Marketing Technology Products
Educational Qualification : Bachelors in Computer Science/IT; and an MBA in Marketing
Job Location : Pune
Experience: 3- 4 years
Responsibilities :
- Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.
- Manage all channels for lead acquisition, including SEO, SEM, paid social, display, partnerships and events, direct mail and referral.
- Partner with sales, product and marketing to create engaging content to drive top of the funnel leads.
- Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Analyze data to prove ROI and manage dashboards/reports to track campaign success.
Skills:
- Excellent communication, leadership, problem-solving, analytical, and future-thinking skills
- Demonstrated ability working in a dynamic, global, marketing and sales organization
- Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.