Drive all marketing activities across different marketing channels like
online / social media, instore, radio etc.
• Monitor & optimize ROI driven campaigns regularly to meet revenue &
budget goals. Drive instore activities and neighborhood marketing via instore
employees
• Responsible for digital display content at lounges and kiosk
Work closely with External agencies like Digital Marketing agency, loyalty program, creative agencies so as to devise AOP and successful execution. Create customer engagement and segmentations strategies aimed at enabling more relevant personalized marketing offers/ messages / experiences. Continuously monitoring performance, key metrics and ROI against the
business goal set.
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