Accord Manpower Services jobs - Digital Advertising Specialist

Digital Advertising Specialist

Accord Manpower Services
experience 0 to 3 Years
salary Salary not disclosed
qualification
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Posted: 3 Years ago
Views: 1
Applications: 2
Openings: 1

Job Description

Job Description
  • Possesses hands-on knowledge of implementing campaigns on leading Ad platforms - Facebook, Google AdWords, Linked In and other relevant platforms
  • Undertakes near real time monitoring of campaign progress to align with advertising goals
  • Keep abreast of new social media sites, digital marketing trends, and app/web technologies, and; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Tracks key campaign metrics such as Installs, In-App events, Open Rate, Opt-out, Clicks, and others by creating various segments and establishing benchmarks for each
  • Track the implementation of plans developed; analyze, report, and act on data collected
  • Develop and implement SEO, ASO and PPC strategies
  • Utilize strong analytical ability to assist in evaluating end-to-end customer onboarding cycle across multiple channels and touch points
  • Monitors effective benchmarks for measuring the impact of social media programs; and analyze, review, and report on effectiveness of campaigns
  • Initiates regular auditing and improvement of links, searchability, and website features backlog
  • Maintains up-to-date knowledge of SEO algorithms and ASO applications and makes necessary changes to websites for optimization
  • Maintains digital marketing procedures/processes and ensures compliance with digital marketing regulations including customer privacy, spam, and data management
  • Assists in evaluating campaign ROI for digital marketing strategy
  • Creates, analyzes, segments, and maintains multiple target lists and Segments lists of audiences into appropriate groupings
  • Manages and updates applications, functionality, and digital platforms in partnership with IT developer
  • Implements continuous improvement in SEO/ ASO strategies ensuring content is optimized for processing time and impact
  • Develops unique landing pages and user-paths to support digital advertising campaigns
  • Assists in researching and analyzing the market, vertical and trends, social media tools and applications
Salary: Not Disclosed by Recruiter
Keyskills
Marketing StrategyPPCDigital AdvertisingSocial MediaContinuous ImprovementGoogle AdWordsDigital MarketingCampaignsSEOFacebook

Job Particulars

Who can applyFreshers and Experienced (0 to 3 Years )
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id372915
StateDelhi
Country India

About Company

Accord Manpower Services
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