Digital Analyst - Adobe Test And Target

Trantor Inc.
Experience : 4 Years
Location : Gurgaon
Job Role : Others
Posted on 04 Jan 20
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Job DescriptionLast Date 22 Feb 20
Digital Analyst - Adobe Test and Target

Gurugram, Haryana, India

Why work at Trantor:

  • We value diverse perspectives and hire to enrich our teams with new ideas and perspectives.
  • Your learning is a top priority. We actively structure teams and projects to maximize individual growth and opportunities.
  • You are encouraged to communicate openly and share opinions irrespective of your role or designation..
  • Good work/life balance - We have strong work ethics towards our customers; at the same time we also value your life outside of work.
  • Many of us have worked together at previous companies, and choose to work together again and again because we respect one-another.

Requirements:

  • Align with client goals and requirements for optimizing their digital properties
  • Review, evaluate, execute upon hypothesis provided by global marketing team leaders
  • Support the client’s optimization program through the development and execution of A/B and multivariate tests
  • Configure, administer and operate Adobe Target to support activities/campaigns
  • Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
  • Monitor the effectiveness of campaigns and iterate on the prescribed testing plan
  • Accelerate implementation and achieve ROI on the Adobe Target investment
  • Configure personalization elements in Adobe Target
  • Work with UX/UI teams to take finalized content for personalization or A/B testing
  • Build up a prioritized roadmap of testing ideas
  • Design and present test plans to clients
  • Manage the project by working closely with clients, developers and analysts on test production.
  • Analyze and present actionable insights to the clients
  • Produce test results analysis and recommendations documents

Desired Experience & Qualification:

  • Communicate analytics results and customer insights clearly and effectively
  • Actively seek to share knowledge within the team and across business
  • Spreading best practices to analytics and product teams
  • Manages/Mentors junior team members through training, project support, and career advice
  • Good to have A/B test creation (Implementation) experience using Adobe Target.
  • 5+ years of total content management and marketing experience with proficiency in AEM and any other CMS platform like Sitecore, WordPress etc.
  • Knowledge of content creation for the web, web publishing requirements and growing a social audience
  • Experience in other Adobe products would be an added advantage (e.g. Sitecatalyst, Adobe DTM, Adobe Campaign [Neolane], Scene7, Test Target)
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Trantor is a leading software services company headquartered in Menlo Park, CA. We deliver innovative technology solutions which enable our clients to achieve their business objectives at a reduced cost. We excel in internalizing our client's business processes and objectives. We create and/or deploy solutions which are focused, solve business problem(s) and achieve measurable results. Our commitment to excellence has led to extremely positive long-term working relationships with our clients and solution partners.

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