Drive the analytics agenda in the space of marketing campaigns
Track & analyze campaigns across channels (outbound, inbound, social media, paid/free portals etc.)
To create customer journey/ life stages relevant from the marketing campaigns standpoint & define
data analytics driven strategies for catching the customer in the Moment of truth (to cross-sell)
Engage with stakeholders and provide key inputs while designing of campaigns
Assist on paid campaigns using Google analytics and Facebook
Report campaign performance and creating monthly dashboards
Lead & drive campaigns optimization through new ideas & techniques
Stay abreast of the latest trends across the markets
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