ANK Digital Media jobs - Digital Marketer

JOB SUMMARY:

We are looking for Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

RESPONSIBILITIES:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Should Knowledge of social media ads.
• Designs, builds, and maintains our social media presence.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Measures and reports performance of all digital marketing campaigns and assesses against goals.
• Be actively involved in SEO efforts (keyword, image optimization etc.).

QUALIFICATION AND SKILLS:

• Degree in business, marketing or any other related field.
• Managing SEO/SEM, marketing database, social media and/or display advertising campaigns
• Strong customer-orientation and communication skills.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement .
• Ability to stay professional and focused in stressful situations.
• Outstanding negotiation skills with the ability to resolve issues and address complaints.