Digital Marketer, is responsible for devising marketing campaigns to maintain the brand.
Responsibilities:
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization's website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Measure and assess goals vis-à-vis ROI
Device experiments and conversion tests
Provide internal reports on a regular basis
Execute new and creative collaborations among technologies and platforms
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.