A digital marketer is responsible for developing, implementing, and managing online marketing campaigns to promote a brand, product, or service. Their primary goal is to increase brand awareness, drive traffic to a website or social media channels, generate leads, and ultimately drive sales.
Key Responsibilities:
· Develop and execute digital marketing campaigns across various channels, such as social media, email, search engines, and display advertising
· Analyse and measure the effectiveness of digital marketing campaigns using various metrics and tools
· Create content, including copywriting, graphic design, and video production, for use in marketing campaigns
· Manage social media accounts, including creating and scheduling posts, responding to messages, and engaging with followers
· Conduct market research and analyse data to identify customer trends and insights to improve campaigns
· Collaborate with internal teams, such as sales, product, and design, to ensure marketing campaigns align with company goals and messaging
· Stay up-to-date with the latest digital marketing trends and technologies and make recommendations for improvements to marketing strategies
· Manage and optimize the company's website, including SEO, user experience, and design.
Key Requirements:
· Any bachelor Degree with proper Technical and Marketing Knowledge.
· Proven experience in digital marketing, with a strong track record of driving results
· Excellent communication skills, including copywriting and content creation
· Strong analytical skills and experience working with data to inform marketing decisions
· Proficiency in social media platforms, email marketing tools, and Google Analytics
· Knowledge of SEO, PPC, and SEM
· Experience with website management and optimization
· Ability to work independently and as part of a team, manage multiple projects simultaneously, and meet deadlines.
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