1. Plan and
execute digital marketing campaigns for online channels like websites, apps, email, and social media
like LinkedIn, Facebook, Instagram and Twitter.
market research surveys and working with customers in focus groups.
3. Measure and
report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs) by using
data from web tracking tools like Google Analytics.
4. Briefing other
professionals like web designers on advertising campaigns.
5. Writing content
for websites, email and social media.
6. Designing and
writing e-communications like e-newsletters and text campaigns.
7. Be actively
involved in SEO efforts (keyword, image optimization etc.)
information and advertising more interactive by adding case studies, videos and
infographics to websites, apps and social media.
trends and insights, and optimize spend and performance based on the insights.
10. Brainstorm new
and creative growth strategies.
with internal teams to create landing pages and optimize user experience.
strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.
with agencies and other vendor partners.
1. Bachelor’s degree.
2. Any Diploma or
Certification in Digital marketing.
3. Core Areas:
Online Marketing/Google Marketing /Other Marketing Growth
Initiatives/ Press releases/Newsletters/SEO Experience/Content writing Skills.
understanding of digital marketing concepts and best practices.
5. Experience with
B2C social media, Google Adwords, marketing database and email campaigns and
6. Skills and
experience in creative content writing.
mindset and critical thinking.
communication and interpersonal skills.