4A IP Solution jobs - Digital Marketer

• Digital marketer roles and responsibilities

While digital marketer in various industries can have different specific roles, some of the similar roles and responsibilities are as follows:

· Create digital marketing campaigns.

· Ensure consistency in the brand messaging.

· Work with the sales team to coordinate marketing campaigns.

· Prepare emails and newsletters to send to current customers.

· Launch promotional offers and events to attract new customers.

· Optimise the business website to increase online traffic.

· Follow best practices for social media marketing on different platforms.

· Conduct regular audits for social media and website marketing performance.

· Maintain and monitor online listings across various e-commerce platforms.

· Track marketing metrics and analyse digital data to measure marketing success.

Requirements

· Excellent writing skills and verbal communication abilities

· Attention to detail and ability to multitask and manage multiple projects

· Strong analytical thinking and problem-solving abilities

· Capable of identifying, attracting and engaging target audiences

· Up-to-date knowledge of digital marketing trends and developments

· Creative in devising informative, engaging and motivational digital campaigns

· Proven marketing experience on different digital platforms

· Experience with leading and managing social media marketing campaigns

· Knowledge of email, newsletters, push notification and display advertising campaigns