Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for field sales
organization
• Contributes to creation of strategic marketing plan in support of sales pipeline and revenue objectives
• Develops and implements tactical marketing programs in conjunction with sales, channels, product marketing, product management,
oracle direct (Telesales),and external influencers such as user groups and industry trade associations
• Provides onsite execution support for marketing programs
• Tracks lead flow to ensure the appropriate sales channels are following up with event attendees and campaign responders in a
timely manner
• Creates and manages program budget, measures ROI through metrics analysis and reporting
• Proven track record executing multi-faceted event programs
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