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Digital Marketing Analyst

Capgemini
Experience : 0 to 4 Years
Location : Mumbai
Posted on 14 Jan 20
Job is expired
Job DescriptionLast Date 14 Mar 20
Digital Marketing Analyst

Ref: 333750

Job description:

  • You will be part of the global Marketing & Creative Services team and will be responsible for working with marketing teams (onshore & offshore) to -
  • Industrializing and generating meaningful KPI dashboards for Capgemini Group.
  • Implementing measurement strategies aligned to marketing and business objectives
  • Collaborating with external partners such as agencies to assist with data collection and reporting
  • Understand the overall digital landscape of the organization as well as that of key competitors

Key Responsibilities:

  • Digital Campaigns
  • Benchmarking performance across all online channels
  • Using methodical performance analysis to influence/support campaign strategies
  • Evaluating tools and opportunities to automate benchmarking

Reporting and Analysis:

  • Developing custom dashboard for regular & precise reporting
  • Reporting on key metrics, analyzing and interpreting trends
  • Providing actionable insights based on the available analytical data
  • Documentation relating to existing processes and suggestion / presentations for improving those processes.
  • Communication
  • Working closely with the Group digital & branding team
  • Collaborating with the web team and social media team
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms.
Job is expired
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