A digital marketing executive is responsible for looking
into the online marketing strategies for the organization. They plan and
execute marketing campaigns, and maintain and supply content for the organization’s
website.
Responsibilities:
1. Assist in the formulation of strategies to build a
lasting digital connection with consumers
2. Create content and design landing pages and Facebook ads
3. Work on planning and monitoring the ongoing company presence
on social media (Twitter, Facebook, etc.)
4. Work on launching the optimized online adverts through
Google Adwords, Facebook, etc. to increase company and brand awareness
5. Work on being
actively involved in SEO efforts (keyword, image optimization, etc.)
6. Prepare online newsletters and promotional emails and
organize their distribution through various channels
7. Provide creative ideas for content marketing and update
website
8. Work on collaborating with designers to improve user
experience
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