Digital Marketing Executive - Digital Marketing (4)
Location : Mohali (Punjab),India
Experience : 1 to 3 years
Skills : Digital Marketing, SEO, SMM, SMO, PPC
Job Qualification :
- Develop and manage digital marketing campaigns.
- Plan and monitor the ongoing company presence on social media-Twitter, Facebook, Instagram etc
- Research products, services and current strategies to identify new opportunities.
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Knowledge of Photoshop & Excel & PowerPoint is a plus
- Define PPC strategy for a range of clients, including mobile and tablet campaigns.
- Manage large scale PPC and shopping campaigns across Google and Bing and manage all paid search advertising campaigns.
- Manage PPC and Paid Media campaigns across all social and retargeting networks.
- Implement A/ B and multivariate testing to continuously improve ROI and performance.
- Use key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns for all clients throughout the year.
- Manage large scale PPC budgets for a range of clients.
- Optimize all PPC activity, including bid management, copy writing and competitor benchmarking
- Landing page testing and optimization.
- Keep up to date with the latest developments and trends across PPC and Paid Media.