Develop and execute digital marketing campaigns for the company.
Create, maintain and optimize content that is relevant to our clients' business goals.
Work with internal teams on ad copy development projects as well as other related tasks in order to ensure successful execution of campaign objectives.
Manage all aspects of online marketing including but not limited to: design, build, testing, optimization and reporting.
Assess client needs by conducting research.
Coordinate with other departments and outside vendors as needed.
Experience working with digital marketing and/or advertising campaigns
Experience using Google Analytics to analyze data and develop actionable insights for clients
Ability to work independently as well on multiple projects at once while maintaining confidentiality
Strong communication skills. both written and verbal
Ability to use strong analytical tools such as AdWords, etc.
Ability to multitask effectively within tight deadlines
Support marketing campaign planning and execution.
Write copy for social media posts, promotional emails, and other marketing collateral.
Assist in the creation of written, video, and image content for marketing channels.
Participate in marketing brainstorming sessions
Measure and report the results of marketing initiatives.
Qualifications / Skills:
Applied understanding of basic marketing principles
Familiarity with major social media platforms (Facebook, Twitter, YouTube, etc.)
Creative problem-solving skills
Self-starter with ability to work independently
Comfortable with multitasking in a deadline-driven environment
Excellent written and verbal communication skills
Understanding of SEO techniques and best practices
Basic photography, image and video editing, and graphic design skills
Previous experience with the use of Adobe Creative Cloud (Photoshop, Premiere Pro) and social media management tools (Hootsuite, Sprout Social) a plus