Circle It jobs - Digital Marketing Executive

We are looking for a highly skilled Marketing Strategist. The Marketing Strategist is responsible for the successful management of digital strategy for client brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations. This person also handles the day-to-day operations of agency projects, including research, scope development, creative briefing and job execution. He or she is responsible for client contact, organizing information shared by and with the client, and ensuring that agency procedures are followed.

Job Location : Bengaluru, India.

Salary : 3-4LPA

Responsibilities

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
• Executes projects to be high quality, on time and cost-effective/on budget
• Fosters timeline development and monitors progress, ensuring deadlines are met
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
• Works with project managers to ensure team is aligned to client requirements
• Writes communications briefs, ensuring that creative and media are effectively integrated
• Develops a total understanding of online target audience and mindset modes
• Reviews statements and estimates of work prior to client reviews
• Provides campaign performance reporting and analysis to clients
• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Set specific marketing goals that align with the overall direction and business goals
• Develop and maintain digital campaigns to increase web traffic
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
• Forecast market trends
• Generate innovative ideas to promote our brand and our products
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Use customer feedback to ensure client satisfaction
• Ensure brand alignment to increase brand awareness and equity

Qualifications

• At least two years experience in a strategic marketing role
• Experience dealing with international markets
• Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
• Proficiency with SEO, Google Analytics, Google AdWords, and social platforms
• Basic knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
• Presentation skills are a definite plus
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field