• Design, build strategies for Facebook Marketing
• Plan and execute all Paid campaigns on Facebook.
• Planning & executing brand promotion strategies.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Connect and Interact with customers on Social Platforms including but not limited to Facebook, Twitter, LinkedIn and Instagram
• Run Remarketing Ads
• Provide professional yet personalized experience on all interactions with the customers on Social Platforms Required
• Should be a Facebook Ad Expert
• Must have knowledge on Remarketing campaigns, Pixels, Event & Facebook analytics
• Lead and leverage Social Media to meet the brand & customers objectives should be an expert in Social innovation, social media measurement /analytics, expertise in social media ads are quintessential
• Excellent interpersonal skills, with the ability to troubleshoot functional and non- functional issues correctly and clearly to external customers and internal stakeholders
• Ability to work independently and make decisions with little or no guidance
• Should be flexible in learning different processes and be cross-skilled
• Should have experience of Google Analytics
• Highly creative with experience in identifying target audiences and Up-to-date with the latest trends and best practices in online marketing and measurement.
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