Digital Marketing Executive jobs in Bangalore at KhataBook

Digital Marketing Executive

Location: Bengaluru

Responsibilities and Duties:

Plan and execute all digital marketing, including SEO/SEM, sms, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, sms, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google/Facebook Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Job Experience: 1-5 years

At KhataBook, we’re building utility solutions for small & medium businesses (SMBs). Our first offering – an Android app enabling businesses to digitally record the credit they extend to customers – went viral. A huge chunk of our growth came organically and came fast, simply via word of mouth. In a matter of months, KhataBook has been downloaded 2M times, and more and more businesses are becoming a part of this network. This of course validated our product thought, but further impressed upon us the sheer size of latent demand for technology in Indian businesses.