s

Digital Marketing Executive

Lokal
Experience : 0 to 3 Years
Location : Bangalore
Posted on 17 Oct 20
Apply now
Job DescriptionLast Date 16 Dec 20

We are looking for a Digital Marketing Manager who will be a part of the Marketing team to take the lead in developing successful, long-term digital marketing strategies Excellent digital marketing skills, the ability to think strategically and creatively are a must for this role, as creating and optimizing high-performing ads and its measurement will be among key responsibilities

Preferred Experience

● 1+ years of experience in a similar role with a proven track record

● Must have paid media channel expertise

● Experience in a startup or entrepreneurial venture


Key Responsibilities:

● Strategic

○ Build a strong digital marketing strategy to help Scaler reach its target audience at scale to deliver growth at optimum costs

○ Strategize, plan and execute best-in-class campaigns across platforms including Google, Facebook/Instagram Ads, YouTube, and LinkedIn etc

○ Create & drive strategy with the right prioritisation of initiatives to deliver the highest returns on marketing spends

○ Own performance marketing budgets and business results

● Technical

○ Build a digital marketing portfolio which is agile in nature to meet dynamic business needs

○ Create, execute and optimise campaigns end-to-end

○ Build a pipeline of multiple experiments in digital marketing to drive growth to bring CAC down with a steady focus on quality user growth

● Analytical

○ Analyze user funnels and optimize it for maximum conversion

○ Continuously track and measure campaign level, ad-set level and ad level performance and come up with actionable insights

○ Drive and track KPIs like revenue, conversions, CPA, CPI, etc on daily basis and prepare performance reports

○ Acquire insights about online marketing trends in the industry, best practices and keep strategies up-to-date to optimize spend and performance

● Cross-team Collaboration

○ Work with the design and content teams to develop best-in-class marketing campaigns optimised for conversion, relevance and customer preferences

○ Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans

  • Digital Marketing Executive
  • Experience : 0 to 3
  • Job Type : Full Time
  • Interview Type : Face to Face Interview


Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Lokal
Apply now
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