As a digital marketing executive, you will be responsible for implementing the online marketing strategies for the organization, execute marketing campaigns, and maintain, review & supply content for the organization’s websites, blogs, documentation etc.
Role Responsibilities-What you need to do
Creating, executing SMS and E-mail based marketing campaigns
Responsible for implementing, and monitoring, the company social media strategy
Manage and maintain the organization’s website(s)
Manage and review the content of our documentation, blogs, brochure, website(s) and social networking accounts such as Facebook, LinkedIn, and Twitter.
Continually track and analyze website traffic flow and provide regular reports
Executing Social Media efforts and striving to improve the results in terms of KPIs viz., (likes, shares, tweets)
Continually work on the Search Engine Optimization of the website(s)
Edit and post videos, podcasts and audio content to online sites
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Stay up to date with the new trends in digital marketing practices and technologies
Role Requirement – Who you are & to have
Excellent understanding of digital marketing concepts and best practices
Good understanding of content writing
Up-to-date with advances in web technology
Must know about B2C social media networking, Google AdWords, Email campaigns and SEO/SEM
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
SEO, SEM, Content Writing, Digital Marketing Campaign, Social Media Advertising
Paskon is a global provider of digital transformation solutions to enable our clients achieve operational excellence. Paskon was founded by industry leaders and ERP experts with the goal to develop trusted client relationships through successful engagements delivering technology enabled business transformation. Paskon excels in providing ERP Solutions, Analytics, Mobility and Big Data globally to our customers regardless of size and complexity.