KALLINGA CONSULTANTS jobs - Digital Marketing Executive

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Collaborate with agencies and other vendor partners

Evaluate emerging technologies

Provide thought leadership and perspective for adoption where appropriate

Qualifications:

Bachelor's degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google AdWords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement