Imagine Trend jobs - Digital Marketing Executive

Responsibilities:

Ø Assist in the formulation of strategies to build a lasting digital connection with consumers

Ø  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Ø Be actively involved in SEO efforts (keyword, image optimization etc.)

Ø  Provide creative ideas for content marketing and update website

Ø  Collaborate with designers to improve user experience

Ø  Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Ø  Acquire insight in online marketing trends and keep strategies up-to-date

Ø Plan and monitor the ongoing company presence on social media (Twitter, Instagram and Facebook etc.)

Ø Prepare online newsletters and promotional emails and organize their distribution through various channels

Ø Maintain partnerships with media agencies and vendors

Skills Requirements:

Ø Proven experience as Digital Marketing Executive or similar role

Ø Excellent understanding of digital marketing concepts and best practices

Ø Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

Ø Working knowledge of ad serving tools

Ø Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc)

Ø Skills and experience in creative content writing

Ø Analytical mindset and critical thinking

Ø Excellent communication and interpersonal skills