Digital Marketing Executive jobs in Chennai at Obotap E Commerce Pvt Ltd

Social Media
Responsibilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements
Proven working experience in social media or related field
Excellent consulting, writing, editing (photo/video/text),presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability

Obotap is the world’s first and largest e-distribution & Mobile Payments. Launched in 2017, Obotap has a Brand to Retail business model (B2B) that is unique in its efficiency, innovations and scale. The app empowers retailers by enabling them to buy goods directly from brands,while saving more through schemes and deals offered in real time.

The app’s user-friendly interface maximises convenience, democratises product access and unlocks higher profits for retailers. For brands & manufacturers, it offers wider reach, unlimited scale and relevant data.

Obotap, a mobile payment service provider plans to introduce person to person (P2P) money transfer service in the country, sometime later this year.

Obotap a leading provider of secure mobile payment solutions, has launched a new 'Tap & Go' reader to enable cashless transactions based on (QR CODE) technology.

QR CODE can be used for retail payments, transportation, entertainment and numerous other touch points, to enable cashless payments.

Let’s together create “India’s Largest Hyperlocal E-commerce Network”