Sensotech jobs - Digital Marketing Executive

We are looking for a results-driven and creative Female Digital Marketing Executive to join our marketing team. The Digital Marketing Executive will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. 

Key Responsibilities:

• Develop and manage digital marketing campaigns across various channels of social media, search engines, and display advertising.
• Manage and maintain the company's social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spending and performance based on the insights.
• Create engaging and relevant content for various social media channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Manage and maintain the company's social media presence across all social media platforms. This includes scheduling, posting, and publishing content, monitoring engagement, and responding to user comments and messages.
• Build a loyal and engaged community around the brand on social media channels. This includes engaging with followers, responding to comments and messages, and participating in conversations.
• Use social media analytics tools to track and report on the performance of social media campaigns. This includes monitoring KPIs, tracking engagement, and making data-driven decisions to optimize social media campaigns.
• Stay up-to-date with the latest social media trends and best practices. This includes monitoring competitor activities, analyzing industry trends, and adapting social media strategies accordingly.
• Plan and execute SEO/SEM strategies to increase website traffic and improve the website's ranking on search engines.
• Conducting on-page and off-page optimization techniques such as optimizing website content, meta tags, title tags, and image alt tags, creating internal linking structures, building backlinks, and improving website speed.
• Brainstorm new and creative growth strategies through digital marketing.

Qualifications

• Bachelor's degree in Marketing or a related field
• Candidates should have a strong understanding of digital marketing concepts and techniques, including SEO, SEM, and SMM.
• Candidates with 1-3 years of experience in digital marketing are preferred.
• Candidates should be able to analyze and interpret data to measure the success of digital marketing campaigns and make data-driven decisions.