Responsibilities :
• Assist / create in the formulation of strategies to build a lasting digital connection with prospects and consumers
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, Twitter, Linked in etc.)
• Launch optimized online adverts through Google Adwords etc. to increase company and brand awareness
• Conduct Aggressive Email and Social Media Campaigns
• Make infographics for advertisements for online and offline medias.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Coordinate with the website development team to increase SEO and online presence
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Prepare Brochures, Leaflets and Flyers
• Provide creative ideas for content marketing and update website
• Collaborate with website designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and present it to Marketing Head
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and related vendors.
• Present Weekly MIS Reports to the Marketing Head
Requirements
• Excellent understanding of digital marketing concepts and best practices
• Good Knowledge in Adobe photoshop, illustrator or other similar editing tools
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools.
• Perfect knowledge of web analytics tools
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Qualification in marketing or relevant field