Responsible for Planning and Implementing Online Marketing Strategies, Handling Social Media, Manage Campaigns, Writes, Analyse Content and other daily office work.
Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
Performing activities relating to Search Engine Optimization on a continuous basis
Creating and executing SMS and E-mail based marketing campaigns
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
Reviewing and actively managing the website and other online assets and sources
Promoting employer’s products and/or services in the digital space
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role.
A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.
Working EnvironmentDigital Marketing Executives work standard working hours in the office. They work from office unlike sales executives since most of their work is based online.
They usually don’t have to interact face-to-face with customers and hence they will be able to dress casually in most of the companies.
Digital Marketing Executives are key to digital product demonstrations as they will have the technical knowledge to explain them in the most effective way.