Digital Marketing Executive
A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The responsibilities of a Digital Marketing Executive include:
Responsibilities
Above was the brief description of what Digital Marketing Executive does. But along with this designation, comes certain responsibilities which you need to accept and take over in order to comply with the performance expected from you. Some of these responsibilities are mentioned below:
ü Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
ü Performing activities relating to Search Engine Optimization on a continuous basis
ü Creating and executing SMS and E-mail based marketing campaigns
ü Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
ü Reviewing and actively managing website and other online assets and sources
ü Promoting employer’s products and/or services in the digital space
ü Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
ü Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.
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