Podobrace India Pvt Ltd jobs - Digital Marketing Executive

The Digital Marketing Executive will be responsible for developing and executing marketing campaigns across a variety of online platforms, including Digital media, email, and the company website. This individual will work closely with the marketing team to identify target audiences and develop strategies to reach and engage potential customers.

Roles and Responsibilities:

·         Developing and implementing Digital Media Marketing campaigns to increase brand awareness and drive website traffic.

·         Managing the company's media accounts and creating engaging content for a variety of platforms, including LinkedIn.

·         Utilizing email marketing and automation tools to create and send targeted campaigns to potential customers.

·         Developing and executing digital promotion campaigns, including paid advertising on Digital media platforms and search engines.

·         Analyzing and reporting on the effectiveness of marketing campaigns using tools such as Google Analytics.

·         Collaborating with the marketing team to develop and implement brand management strategies.

·         Assisting with the development and execution of online advertisement campaigns, including banner ads and display ads.

·         Utilizing SEO techniques to improve the company's search engine ranking and drive traffic to the website.

·         Staying up-to-date with the latest digital marketing trends and technologies, and recommending new strategies and tactics to the marketing team

·         Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

·         Work jointly with the internal team to drive campaign strategy & development

·         Identify growth opportunities and drive revenue

·         Research & keep current on emerging online trends and best practices within the digital marketing industry

·         Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Ensures brand consistency in marketing and social media messages

·         Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

·         Researches and monitors the activity of company competitors

·         Coordinate with designer and creates & manage engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

·         Collaborate with Marketing, Sales, and Product Development teams

·         Monitor SEO and user engagement and suggest content optimization

·         Edit and post videos, podcasts, and audio content to online sites.

·         Understanding of SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email Marketing, Affiliate Marketing, Social Media Marketing

Digital Marketing Executive Requirements:

·         Marketing or communications related degree.

·         Proven working experience as an online marketing executive.

·         Broad experience with SEO and PPC.

·         Understanding of digital marketing concepts.

·         Knowledge of web analytics tools.

·         Content and creative writing skills.

·         Excellent communication skills.