Raster Engineers Pvt. Ltd. jobs - Digital Marketing Executive

Raster Engineers Pvt. Ltd. - Job Details is looking for an Experienced Digital Marketing Executive for Company Branding and Marketing Operations Lead Generation.

Job Responsibilities:

·       Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

·       Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

• Plan and Execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, Build, and Maintain our social media presence, Paid Ad and Organic SEO.
• Measure report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Evaluate important metrics that affect our website traffic, and target audience.

Skills Required:

o   Photoshop

o   MS Office Knowledge

o   Writing & Editing

o   Designing & Creative

o   WordPress, HTML

o   Social Media and Email Marketing

o   Remarketing on Various Channels

o   Marketing Automation