Digital Marketing Executive jobs in India at ARVIND PRAKASHAN PVT. LTD.

Job Title: Digital Marketing Executive
Job Description:

Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organization's website (s)
Write and optimize content for the website and social networking accounts such as Facebook, Instagram and Twitter
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website (s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Run seller accounts on Amazon, Flipkart and other e-commerce as well as sales platforms for selling products online
Maintain good ratings and boost up Brand & product's presence on E-Commerce Platforms

Arvind Prakashan Pvt. Ltd is a publishing house making benchmarks in publishing high quality books since 1971, whose mission has been to provide quality books at affordable price. We are committed to publish educational, as well as fiction and non-fiction books of international quality covering a wide range of subjects. We are publishing school textbooks and supplementary materials based on NCERT, CBSE, ICSE and State educational Boards' syllabi;informative books and books for pleasure reading. Our work environment is informal yet transparent and professional. We provide broad range of opportunities and fast career growth to talented and self motivated individuals.