India Infotech jobs - Digital Marketing Executive

Required Skills and Abilities:

• Good communication skills both written and verbal.

• Should have good technical knowledge.

• Good understanding of Search Engine Optimization (SEO) & Content writing.

• Should have a keen interest in Research work and managing skills to handle multiple works at the same time.

• Committed to achieving assigned objectives, is a smart worker with a problem solving attitude.

Roles & Responsibilities:

•  SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies.

• Conduct keyword research and use SEO guidelines in content creation to increase web traffic.

• Writing & Editing content including blogs/articles, website content, email, social media posts, research papers, press releases, case studies, etc. with the ability to meet content creation deadlines.

• Use Google Analytics & Google Webmaster Tools to analyze website traffic and conversions.

•  Perform Strategic link building, competitor analysis, content creation, etc. to maximize the volume of inbound organic traffic from search engines to our website.

• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

• Plan, execute and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize the user experience