Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic
Responsibilities:
Develop and execute digital marketing campaigns across all relevant channels, including email marketing, social media, PPC, SEO, content marketing, and affiliate marketing.
Conduct market research and analyze data to identify trends, insights, and opportunities.
Manage and measure the effectiveness of digital campaigns and provide regular reports to senior management.
Work closely with internal stakeholders to develop and implement digital content strategies and ensure they align with overall business objectives.
Collaborate with external agencies and partners to deliver high-quality, engaging content and campaigns.
Stay up-to-date with industry trends and digital marketing best practices, including new platforms, technologies, and techniques.
Manage budgets and ensure campaigns stay within budget while delivering the desired results.
Manage website content and ensure it is optimized for search engines and user experience.
Requirements:
Excellent analytical, communication, and interpersonal skills
Strong knowledge of digital marketing channels, strategies, and platforms
Ability in managing PPC, SEO, social media, email marketing, and affiliate marketing campaigns
Proven ability to deliver measurable results and achieve targets
Ability to manage and prioritize multiple projects simultaneously
Knowledge of Google Analytics, Google AdWords, and social media ad platforms
Knowledge with web content management systems and HTML/CSS
Strong project management and organizational skills