As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services. Your role will encompass various aspects of digital marketing, including but not limited to SEO/SEM, social media marketing, email marketing, and content marketing.
- Develop and execute digital marketing strategies to drive online traffic to the company website and generate leads or sales.
- Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research and implement SEO strategies to improve organic search rankings and visibility.
- Create and curate engaging content for social media channels to increase brand awareness and audience engagement.
- Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, Facebook Insights, etc., and provide regular reports and insights to the management team.
- Collaborate with internal teams (e.g., sales, product development) to ensure alignment of marketing efforts with overall business objectives.
- Stay updated on the latest trends and best practices in digital marketing and suggest new ideas and initiatives to enhance our marketing efforts.