Biyani Technologies jobs - Digital Marketing Executive

Role Description

This is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for developing and executing marketing strategies, managing social media accounts, creating web content, analysing web data, and communicating marketing information to stakeholders.

Key Responsibilities:

·         Develop and implement digital marketing strategies.

·         Create and curate engaging content for social media platforms; and schedule posts for different occasions

·         Monitor social media analytics to track the success of different campaigns.

·         Create and post compelling content for various digital channels, including blog posts, articles, videos, and graphics while ensuring no brand guideline is compromised.

·         Optimize website content for search engines to improve visibility of content. Also conduct keyword research and implement on-page and off-page SEO strategies.

·         Manage paid advertising campaigns on digital platforms through various techniques such as click-ads, Google ads, facebook ads.

·         Conversion rate optimization(CRO)

·         Plan and execute email marketing campaigns to generate leads and engage with the target audience

·         Stay updated on the latest Industry trends, technologies and innovations in digital marketing.

Required Skillset:

• Marketing and Communication skills
• Experience in Social Media Marketing
• Web Content Writing skills
• Web Analytics skills
• Excellent written and verbal communication skills