Job Title: Digital Marketing Executive

Location: Kolkata, West Bengal

Job Description:

As a Digital Marketing Executive at Ahaan Software Consulting, you will play a pivotal role in driving our digital marketing initiatives to enhance brand visibility, generate leads, and support business growth objectives. You will be responsible for executing digital marketing campaigns across various channels to engage target audiences and promote our software solutions effectively.

Responsibilities:

Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate qualified leads.

Content Creation and Optimization: Develop compelling and SEO-friendly content for website pages, blog posts, social media, email campaigns, and other digital channels to engage target audiences and drive conversions.

Social Media Management: Manage and optimize social media profiles across platforms such as LinkedIn, Twitter, Facebook, and Instagram to enhance brand presence, foster community engagement, and drive traffic to the website.

Email Marketing Campaigns: Plan, execute, and optimize email marketing campaigns to nurture leads, promote product launches, and drive conversions. Monitor campaign performance metrics and implement A/B testing to optimize email content and deliverability.

Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and off-page optimization strategies to improve organic search rankings and drive qualified traffic to the website. Stay updated on SEO best practices and algorithm changes to ensure maximum visibility in search engine results pages (SERPs).

Paid Advertising Campaigns: Plan and execute paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and Facebook Ads to reach target audiences, drive website traffic, and generate leads. Monitor campaign performance, analyze key metrics, and optimize campaigns for maximum ROI.

Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics using tools like Google Analytics and marketing automation platforms. Generate regular reports to track campaign performance, identify areas for improvement, and make data-driven recommendations.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.
Proven experience in digital marketing, with a focus on B2B software or technology industry preferred.
Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, social media management tools, email marketing platforms, and marketing automation software.
Strong understanding of SEO best practices, keyword research, and content optimization techniques.
Excellent written and verbal communication skills, with the ability to create compelling and engaging content for digital channels.
Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
Creative thinker with a passion for staying updated on digital marketing trends, emerging technologies, and industry best practices.

Ahaan Software Consulting is a budding provider of innovative software solutions designed to streamline business operations and drive growth. With a focus on cutting-edge technology and unparalleled customer service, we empower businesses to thrive in today's digital landscape. We are the one-stop solution to all website designing requirements.