· Assist in the formulation of strategies to build a lasting digital connection with consumers.
· Plan and monitor the ongoing company presence on social media. Handling strategic online initiatives.
· Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness. Negotiating advertising contracts.
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels.
· Provide creative ideas for content marketing and update websites.
· Collaborate with designers to improve user experience. And finance staff to set and stay within budget.
· Working with other department heads and staff to discuss plans and marketing strategies.
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
· Acquire insight into online marketing trends and keep strategies up-to-date.
· Maintain partnerships with media agencies and vendors.
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