Ø Knowledge of Developing, implementing & optimizing search engine strategies including SEO on-page & off-page optimization.
Ø Knowledge of website analysis and ranking report.
Ø Participate in various social media networking websites including social news, social bookmarking & more to build network & drive traffic to the websites.
Ø A thorough knowledge of Search Engine Optimization (SEO) techniques.
Ø In hand experience of working on analytics, creating goal.
Ø Ability to run successful link building campaign.
Ø Ability to work in dead line.
Ø A flexible attitude with proven experience of working as a good SEO team player.
Ø Should have proper knowledge to Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaign.
Ø Candidate should be aware of Bidding in online auctions using Google Ad Words and other systems to place adverts in the sponsored listings when users search for specific keywords.
Ø Knowledge of optimizing landing pages for search engine quality score.
Ø Able to monitor campaign results, analyze key metrics, and optimize click-through conversion rates.
Ø Should be able to manage campaign Budget.
Ø Excellent in Search Engine Marketing (SEM) and Paid Search (PPC).
Ø Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Ø Experience in working with popular PPC ad platforms (AdWords, Yahoo, Bing).
Ø Ability to effectively do multi-task in a deadline driven atmosphere.
Ø Excellent analytical, organizational, project management and time management skills.
Ø AdWords / Bing certification is a plus.
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