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Digital Marketing Executive

Toppr
Experience : 0 to 3 Years
Education : ME/M.Tech, M.Com, BSc, BCA, BE/B.Tech, PG Diploma, MSc, Diploma, B.Com, MCA
Location : Mumbai
Job Role : Digital marketing / SEO
Posted on 08 Oct 20
Apply now
Job DescriptionLast Date 08 Dec 20

ABOUT THE ROLE

Toppr is looking for its Digital Marketing Executive (DME) As a DME, you’ll be responsible for
the performance marketing of Toppr’s app and website You’ll primarily be responsible for
generating leads in cost-effective ways, using various digital marketing techniques, which will
require you to:

  • Plan, execute, and track Toppr’s integrated digital marketing strategy across channels and objectives - app installs, display, search, affiliates among others
  • Partner closely with cross-functional teams to identify the requirements and plan accordingly
  • Manage agencies and affiliates; and own strategy to drive maximum ROI from campaigns
  • Regularly optimize the campaign performance
  • Grow the lead volume to 10x at a sustainable cost
  • Day to day activities includes creating campaign, monitoring, optimizing, creating Reports etc
  • Measure performance of digital marketing using Google analytics and in-house tools
  • Stay up to date with the latest trends in Digital and best practices
  • Give new and creative ideas in terms of marketing channels, creative content, and ways to increase performance
  • Keeping track of affiliate campaigns, performance, lead quality and payments
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct keyword research, A/B testing and analyze creative/content performance


Requirements:

  • Minimum 1-year experience in Digital Marketing
  • Proficiency in Google Ads performance campaigns specifically Search & App install
  • campaign
  • Experience & knowledge of handling different digital marketing channels
  • Excellent understanding of digital marketing concepts and best practices
  • Knowhow of web & app analytics tools (eg Google Analytics)
  • Excellent understanding of excel and advanced excel functions

WHY SHOULD YOU JOIN TOPPR
  • Learn from the best: Learn from leaders who have built Toppr from the ground up
  • Work with down-to-earth, highly experienced, and insanely ambitious colleagues
  • Continual growth and impact: We have over 5 million users, and we’ve more than tripled our revenue year-over-year 
  • Touch the lives of millions of young students Watch your work make an impact on achieving Toppr’s goals
  • As the business grows, you grow: We want Toppr to be built from within We look at you as someone with the potential to make Toppr a $10B company and become the future General Manager of Toppr

HOW YOU’LL RAMP:

First week
  • Induction programme:
  • Understand Toppr’s journey, its values and mission
  • Spend time with the Marketing, Product, and Sales teams to get up-to-speed on Toppr’s offering, its competition, and future outlook


By Day 30…

  • Understand Toppr’s objectives: Assist in defining the objectives and key results (OKRs) that Toppr’s digital marketing strategy must achieve
  • Conduct research: Explore and analyze the best digital marketing channels for Toppr
  • Basis your research, predict the response of the campaign The goal is positive ROI
  • Plan and execute: Based on your research, coordinate, plan, and prepare the leads plan
  • Present this plan to the stakeholders and incorporate their feedback into final plan

Day 90…
  • Track and evaluate: Set up a tracking mechanism to measure the effectiveness of the digital marketing campaign
  • Evaluate performance: Generate analysis of campaign performance Measure the impact of work and use data to refine priorities
  • Refine execution: Make decisions based on data and stay ahead of the curve by aiming for the best ROI
  • Digital Marketing Executive
  • Experience : 0 to 3
  • Job Type : Full Time
  • Interview Type : Face to Face Interview


Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Toppr
Apply now
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