Toppr jobs - Digital Marketing Executive

ABOUT THE ROLE

Toppr is looking for its Digital Marketing Executive (DME). As a DME, you’ll be responsible for
the performance marketing of Toppr’s app and website. You’ll primarily be responsible for
generating leads in cost-effective ways, using various digital marketing techniques, which will
require you to:

• Plan, execute, and track Toppr’s integrated digital marketing strategy across channels and objectives - app installs, display, search, affiliates among others.
• Partner closely with cross-functional teams to identify the requirements and plan accordingly.
• Manage agencies and affiliates; and own strategy to drive maximum ROI from campaigns.
• Regularly optimize the campaign performance.
• Grow the lead volume to 10x at a sustainable cost.
• Day to day activities includes creating campaign, monitoring, optimizing, creating Reports etc.
• Measure performance of digital marketing using Google analytics and in-house tools
• Stay up to date with the latest trends in Digital and best practices
• Give new and creative ideas in terms of marketing channels, creative content, and ways to increase performance
• Keeping track of affiliate campaigns, performance, lead quality and payments
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct keyword research, A/B testing and analyze creative/content performance

Requirements:

• Minimum 1-year experience in Digital Marketing
• Proficiency in Google Ads performance campaigns specifically Search & App install
• campaign
• Experience & knowledge of handling different digital marketing channels
• Excellent understanding of digital marketing concepts and best practices
• Knowhow of web & app analytics tools (e.g. Google Analytics)
• Excellent understanding of excel and advanced excel functions

• Learn from the best: Learn from leaders who have built Toppr from the ground up.
• Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• Continual growth and impact: We have over 5 million users, and we’ve more than tripled our revenue year-over-year. 
• Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr’s goals.
• As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future General Manager of Toppr.

• Induction programme:
• Understand Toppr’s journey, its values and mission.
• Spend time with the Marketing, Product, and Sales teams to get up-to-speed on Toppr’s offering, its competition, and future outlook.

By Day 30…

• Understand Toppr’s objectives: Assist in defining the objectives and key results (OKRs) that Toppr’s digital marketing strategy must achieve.
• Conduct research: Explore and analyze the best digital marketing channels for Toppr.
• Basis your research, predict the response of the campaign. The goal is positive ROI.
• Plan and execute: Based on your research, coordinate, plan, and prepare the leads plan.
• Present this plan to the stakeholders and incorporate their feedback into final plan.

• Track and evaluate: Set up a tracking mechanism to measure the effectiveness of the digital marketing campaign.
• Evaluate performance: Generate analysis of campaign performance. Measure the impact of work and use data to refine priorities.
• Refine execution: Make decisions based on data and stay ahead of the curve by aiming for the best ROI